The people behind Alternative Genius are entrepreneurial, innovative and lovely people to work with. They’ve all done stuff that consumers remember, engage with and buy from. Steve Henry founded HHCL, Campaign's Agency of the Decade. Steve is the brain behind some of the most memorable commercials of the past decade, the Tango ads, the Ronseal "does what it says on the tin" slogan, the thundering Guinness "good things come to he who waits" imagery. He’s one of the few creatives in every Hall of Fame you can think of. Alastair Duncan built Europe’s top performing digital agency from scratch. He is a Fellow of the RSA, Member of British Design and Art Direction and one of the original members of the Digital Marketing Group at the IPA. He comments regularly on the impact of digital on the marketing and advertising industry, both in the national and trade press as well as on this blog. He is a regular awards judge, on the panel for Revolution Awards, New Media Age Effectiveness Awards and guest chair of the 2010 British Interactive Media Association Awards. Paul has extensive strategic experience across a broad range of brands, most notably HSBC, Mastercard and Microsoft. As well as leading the creative strategy for a number of the world’s largest brands Paul has already built a successful internet trading exchange. Paul believes in creating magnetic content around a brand rather than brand messaging and making a brand the thing that everyone is talking about, whether it’s online, over the blogs or through social media. If you’re an award-winning creative or just have big ideas, we want to hear from you. Our briefs are the bees knees. We expect you to create the buzz.