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We believe creativity is the most important thing in our industry. If you don’t have fresh thinking, your marketing will just disappear.
First we’ve developed an alternative brief that guarantees a more creative approach.
Thirdly we want our creative community to own the success of the company. We will distribute 25% of our profits every year to a group of creatives who are regularly contributing successful ideas.
It's simple. We ask interesting clients to submit a simple ‘alternative’ brief online.
Our global 'creative cloud' responds to the brief. We select and present the best ideas to the client.
When we present an idea you submit, you get paid. When the client buys the idea we present, you get paid again. When the client gets us to make the idea, you get paid again.
When we get paid because the client keeps using the idea, you get paid again. If you want to see the briefs that we are working on and you want to get paid for having better, different ideas, in a better different way just sign up and give it a go.
We look forward to working with you.
Sooner or later most clients ask themselves ‘isn’t there a different way to get a different sort of creative idea for my business?’.
If that's where you are then Alternative Genius could be for you.
Our 'alternative brief' is designed to give you work that you won’t get any other way.
We have the largest online network of creatives of any agency we have ever heard of and we work fast. In two weeks we guarantee to give you three alternative creative ideas that will make you stand out from the crowd.
Ours is a digital business model that marries market leading creativity with digital efficiency. There is no more cost efficient way of getting brilliant creative ideas for your business, with a variety and speed that no traditional agency process can match.
/ You subscribe to our service, which is free.
/ You post a brief for a pre-agreed fee.
+ We will share that brief with a select few or all of our tens of thousands of creatives in our creative cloud.
+ Within 14 days we guarantee you 3 Alternative Genius creative ideas.
+ If you want to use one of those ideas it costs you nothing more.
+ If you want us to develop an idea further we can, for an agreed fee.
+ If you want us to produce an idea, for an agreed fee, we will.
The people behind Alternative Genius are highly regarded professionals with outstanding track records in creativity and innovation.
Steve Henry founded HHCL, Campaign's Agency of the Decade. Steve was the creative director behind some of the most memorable commercial messages of all time, for brands ranging from Tango to Pot Noodle to First Direct to the AA. More recently he’s worked as ECD at TBWA/London and also at Albion London, the innovative agency shortlisted for Campaign’s Digital Agency of the Year in 2010 and 2011. He was the youngest person ever inducted into Campaign’s Hall of Fame. Last year he launched Decoded, a company which teaches people “code in a day”.
BA MA English. Oxford University. International MBA London Business School
Founding Partner Alternative Genius (via Ogilvy, Saatchi, McCann, JWT my own agency and a .com start up)
Former Planning lead on some of the world’s largest and most creative brands… Guinness, MasterCard, Stella Artois, Intel and Microsoft, HSBC, Ford, Bacardi, Lucozade to name but some
Alastair Duncan built Europe’s top performing digital agency from scratch. He’s run one of the UK’s biggest CRM agencies. He’s set up a unique global agency business for Jaguar LandRover, crafting a new brand direction to revitalise the Jaguar brand. A regular judge of creativity and effectiveness awards, he’s also one of original members of the Digital Marketing Group at the IPA.
If you’d prefer a chat with one of the
partners to hear more of how this works,
send us an email.
All enquiries will be treated in strictest confidence.
The London Olympics has spent XBN on creating a legacy and a connection with the British people particularly Londoners. If they fail to do this the money will be seen to have been poorly spent.
Present the Olympics less as a huge global event and more as a powerful personal experience. Charm wit and humour not pomp and power.
With the corporate sponsors settling into their corporate boxes, we asked a group of creative from around the UK – how do you get the real people of Britain emotionally involved in the Games? We got back some fascinating ideas.
One is the simple line "#I was there".
It’s the spirit of the Blitz - just by being here for these 2 weeks you're doing your bit. It’d work via tweets and a Google map of images. So all of us who weren't rich enough or far-sighted enough to get the hell out - become the heroes. Good riddance to those who went off to Spain or the Cotswolds - sod you. Say it loud and say it proud - "I was there".
The second idea creates a "modern London Triathlon" for Londoners during this time.
The three sports are 1) Walking. 2) Cycling. And 3) Staying at home.
Because those are basically the 3 options which are open to us. We’d create league tables among the London boroughs, using pedometers, milometers and honesty. Would Streatham win the walking ? Where would your borough be in the "staying at home" table ?
And finally - the legacy. Let’s create new monuments around London to celebrate the most extraordinary events that happen in this Olympics.
For instance, if someone breaks the high jump record, put that record on every bus stop. Change street names. Build statues.
This city is extraordinary so celebrate the extraordinary - in the bricks, mortar and foliage of London.
Charity advertising has to fight really hard to cut through because people are so familiar with the usual approaches. We therefore need ideas where people feel surprised, as well as emotionally engaged. This is true of all advertising, but especially so in this sector.
Oxfam is part of the charitable furniture… shops, clothes, books, appeals, volunteers. It is part of the traditional fabric. It is perhaps less relevant to younger more dynamic donors.
Oxfam 365, however, is a new idea. It is charity for the 21st century. Dynamic, technological, super relevant, results driven and ‘always on’. However, Oxfam 365 is not well known, understood nor does it have its own loyal support within the portfolio of individual giving.
Oxfam 365 should be famous and thereby show a newer more, dynamic relevant face of Oxfam.
One of Europe’s leading low cost airlines is looking at ways to:
a) encourage customers to book directly online with them rather than using travel agents and package holidays operators.
b) build route awareness of its routes out of Manchester.
c) get people talking.
The client has secured a retail unit located on a busy commuter thoroughfare in Manchester for a one month period. They will have this kitted out with 10 laptops which will only have access to their website and other travel sites. We guarantee to have the cheapest fares or we will refund double the difference.
We need a PR stunt/campaign to get people talking about client’s new initiative.